Conceptualized, designed and executed UX for new, inspirational landing pages for Pottery Barn meant to inspire and educate customers, including “Meet Our Bestsellers” and “The Edit”.
Designed and managed seasonal promotional materials for both Pottery Barn and WSI, including full scope digital, email and social media campaigns + corresponding direct mail campaigns and landing pages, ensuring quality in both design and production.
Partnered with cross-functional teams (editorial, video, web development, brand marketing and retail divisions) to collaborate and deliver on brand initiatives and special projects (such as the Pottery Barn Brand Book , MLK Volunteer Day and consistent iconography development).
Designed and executed production of all graphics for WSI’s Annual Leadership Conference. With over 1,000 attendees and 2 days of sessions, I worked closely with third-party production company to ensure quality and on-time deliverables as well as partnered with executive presenters to craft stories and design graphics for both main room and small room presentations.
Worked closely with Executive Committee in order to design C-Suite and Executive special projects including Board of Directors, Three Year Plan, Brand Book and other hi-level, sensitive materials.