From emails to web pages, Photoshop to Figma (and even Keynote), I have designed a wide range of digital assets for nationwide brands, resorts and small businesses.
Conceptualized, designed and executed UX for new, inspirational landing pages for Pottery Barn meant to inspire and educate customers, including “Meet Our Bestsellers” and “The Edit”.
Designed and managed seasonal promotional materials for both Pottery Barn and WSI, including full scope digital, email and social media campaigns + corresponding direct mail campaigns and landing pages, ensuring quality in both design and production.
Partnered with cross-functional teams (editorial, video, web development, brand marketing and retail divisions) to collaborate and deliver on brand initiatives and special projects (such as the Pottery Barn Brand Book , MLK Volunteer Day and consistent iconography development).
Designed and executed production of all graphics for WSI’s Annual Leadership Conference. With over 1,000 attendees and 2 days of sessions, I worked closely with third-party production company to ensure quality and on-time deliverables as well as partnered with executive presenters to craft stories and design graphics for both main room and small room presentations.
Worked closely with Executive Committee in order to design C-Suite and Executive special projects including Board of Directors, Three Year Plan, Brand Book and other hi-level, sensitive materials.
From urban farms, to boutique salons and jewelry companies, I work with small business owners to design meaningful logos and establish branding that will carry throughout multiple touch points based on theor specific needs.
Scroll down to see a smattering of original illustrations and paintings I've done throughout my career.
Served as a Senior Creative Leader to establish custom identity rebranding Pottery Barn’s “Small Spaces” category. Out team authored branding guidelines, designed a new logo and created a unique, modern look and feel that informed layout across multiple platforms including catalog, digital and direct mail collateral.
I’ve worked with industry leading brands on catalog, brochure and magazine layouts.
As Art Director of the weddings vertical at Minted, I collaboratively develop creative concepts as well as visual direction, mood and tone for creative assets across multiple channels from email to onsite and social. I also craft and direct compelling photo shoots rooted in strategic thinking and oversee and mentor a team of designers in order to inspire them to consistently deliver high quality and design forward work. Selected works include: developed and managed creative for 2021 Wedding Invitations: Color Edit campaign, creative direction and design execution for Follow Your Passion, an in-box newsletter highlighting various Minted Artists, concept and design execution of an AB test for paid social, design direction of the partnership between minted + BRIDES, directed photo shoot and designed ads for our evergreen save the date and wedding invitations campaign, worked closely with minted’s Employee Resource Groups (ERG) to design and illustrate icons that represent each group and partnered with senior creative leadership to design and illustrate the minted PRIDE t-shirt for 2021.
In close collaboration with the Senior Creative Team at Pottery Barn I worked to refresh the Wedding Registry campaign. Building off the new creative strategy around special “Moments” I partnered with the various teams, working within the allocated budget parameters, to establish the new art direction for the campaign, design a new logo for the overall platform, and develop original photo copy corresponding with each “Moment” we were bringing to life.
From letterpress to gold foil and everything in between, let JPress Designs create a custom wedding invitation to celebrate your special day.
I started designing wedding invitations over 15 years ago at Kate's Paperie in SoHo (when you had to order out of an book!) and fell in love immediately. My bold, bright invitation designs have been featured on Brides.com and Minted.com. I am confident with my unique style and extensive production experience I can design perfect wedding invitations which you will treasure always.
